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The Video Planning Starter Guide

 A free step-by-step system to help you clarify your message before you hit record.

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Presented by Sherman Williams,
Founder & Creative Director of Straylight Media

I help business owners, nonprofits, and creators tell better stories through video.

For the last 15 years, I’ve been guiding teams from “we need a video” to final cut — with strategy, clarity, and no wasted time (or budget).

This guide comes from the exact process I use with my clients to plan smarter and create content that actually works.

In this guide we will cover

The Video Planning Starter Guide

A simple 5-step framework to clarify your audience, message, and visuals

Bonus tips

to help you feel prepared and confident before filming

A Free Gift

Read the guide to the end to recieve a free gift valued at $500

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©2025 by Straylight Media

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